Lens (Creative Analytics)
Performance reports & analytics through a creative lens.
- Getting Started with LensLeverage your performance data into creative insights so you can produce more winning ads.
- DashboardThe Dashboard is your mission control in Lens. It gives you a real-time snapshot of how your ad account is performing — no digging, no guesswork.
- Top Performing ReportsLearn how to create and leverage the Top performing report type using lens.
- Comparison ReportsComparison Reports help you uncover high-level trends across your account—whether you're analyzing funnel stages, product lines, promotional angles, messaging, talent, or more. If it's reflected in your Ad, AdSet or Campaign name - you can compare it. Use this feature to spot what’s working, what’s not, and where to optimize.
- Creative TestsThe creative test's dashboard allows you to define targets and easily see whats working among your new creatives.
- Customizing ColumnsNot all metrics matter equally to every team. That’s why Lens lets you fully customize your column view—so you can focus only on the data that matters most and create presets to be used across your entire account.
- Share a ReportLearn how to create a external link to share reports with users inside your Foreplay team or as a guest - perfect for agencies looking to share reports with clients.
- FiltersLearn how to filter your reports to narrow down the segment you want to analyze, creating contextual creative reports.
- Lens Account SettingsLearn how to edit and manage your account settings for each ad account in Lens.
- BenchmarkingWondering if your performance is actually good? With Benchmarks in Lens, you can compare your key metrics against real-time data from over 20,000+ advertisers—so you know exactly where you stand.
- Foreplay ScoresForeplay Scores offer a convenient way to see how your ad stacks up against all the other ads you've launched under your Lens brand.
- Custom ConversionsCustom conversions let you create rules for events, allowing you to measure more specific customer actions and the value they generate. Learn how you can utilize your custom conversions in Lens.
- Table Net ResultsSummary Net Statistics in Lens tables help you see the overall performance of your filtered view at a glance. Let's discuss how we compute these statistics.
- Inspiration in LensThe "Inspiration" tab in Lens gives you fresh, curated inspiration from Foreplay's Discovery library meaning you have fresh ad inspiration based on any account you have connected to Lens.
- Export a ReportLearn how to export a Lens report as a CSV to be used further in Excel or Google Sheets.